Bluetooth Specification
The Bluetooth specification was developed in 1994 by Jaap Haartsen and Sven Mattisson, who were working for Ericsson Mobile Platforms in Lund, Sweden. The specification is based on frequency-hopping spread spectrum technology.

The specifications were formalized by the Bluetooth Special Interest Group (SIG), organised by Mohd Syarifuddin. The SIG was formally announced on May 20, 1998. Today it has a membership over 7000 companies worldwide. It was established by Ericsson, Sony Ericsson, IBM, Intel, Toshiba, and Nokia, and later joined by many other companies.

Bluetooth Organization
The Bluetooth Special Interest Group (SIG) is a privately held, not-for-profit trade association. The Special Interest Group was founded in September 1998. The Bluetooth SIG itself does not make, manufacture, or sell Bluetooth enabled products. The SIG has more than 9,000 member companies that are leaders in the telecommunications, computing, automotive, music, apparel, industrial automation, and network industries. SIG members drive development of Bluetooth wireless technology, and implement and market the technology in their products. The SIG has a small group of dedicated staff in Hong Kong, Sweden, and the USA.

Hot Bluetooth Peripherals
Bluetooth Headset
A bluetooth headset is a discreet device that can be worn on the ear. Relying on bluetooth technology, it establishes connection to the phone, PDA, camera and more. Bluetooth headsets have redefined the idea of talking over the telephone. With the growing number of bluetooth enabled mobile phones, the demand and popularity of bluetooth headsets is increasing day by day. Bluetooth headsets give you the advantage to talk with your hands free. This means that bluetooth headset gives you the ability to do anything while talking. We give you the chance to buy bluetooth headsets at cheap prices. We have Bluetooth Headsets for mobile phones of all popular companies. These companies include Motorola, Nokia, Samsung, Sony Ericsson and many other popular mobile phone companies.

Bluetooth GPS
A Bluetooth GPS is a wire-free GPS receiver that can transmit data wirelessly to your PDA, laptop and even on some mobile phones. These units are suitable for most GPS applications such as: car navigation, marine navigation, fleet management, AVL, personal navigation, tracking system and mapping devices. Bluetooth is good for in-car use because the GPS receiver can be placed forward on the dash or directly under the windscreen for a better view of the sky. Another option is to connect an external antenna and mount this outside the vehicle with a magnet.

Bluetooth Dongle
A bluetooth dongle is a small add-on that you can plug into a USB port; which will then allow you to send and receive files via bluetooth from you PC to a bluetooth enabled device (in our case, a mobile phone). Alternatively, in more modern computers you may already have such a device installed.

Bluetooth Rearview Mirror
A bluetooth rearview mirror is a rearview mirror having bluetooth function. When a call comes in, the rearview mirror displays caller information in the middle of the mirror’s face.

Trade Fair
72nd China Electronics Fair
The only national electronic fair supported by Ministry of Information Industry of PRC and Ministry of Commerce of PRC.

As the most authoritative comprehensive electronics show, CEF has the longest history, the more general categories, the most profound influence and the largest scale. Growing up with China’s electronic industry, CEF has witnessed the transition and development of China’s electronic and information industry from planned economy to market economy.

CEF has impressive influence worldwide. As the largest electronics fair, CEF is one of five members in Asian Electronics Exhibition Conference Confederation (AEECC). It is listed in top 5 Asian electronics exhibitions with CEATEC JAPAN, KES, Taitronics and HK Electronics Fair.

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Over the next few years that volume of deployment will provide the critical mass that product designers need to justify incorporating wireless connectivity into a new generation of products. Low cost, Wibree only chips will find their way into a whole new range of accessories, such as watches and lifestyle devices. Dual-mode Wibree + Bluetooth chips will give added functionality to the phones themselves, which will become usable for location specific data searching and remote control. Most importantly, Wibree opens up a raft of new opportunities for mobile network operators. As each Wibree equipped handset is a mobile gateway for Wibree devices, operators will be able to offer new services, such as health monitoring. Such services provide a route to new revenue streams, as well as being a powerful tool for operators to increase customer loyalty and reduce churn.

Wibree’s advantage is that it is going to build upon the volumes of mobile phones. Unlike other low power standards it’s not starting from scratch, but will ride on an industry that already sells a billion devices every year. Wibree has the goal of enabling a multitude of products to connect to each and every one of these handsets. That adds up to a potential that is an order of magnitude greater than mobile phone sales. Wibree’s goal is not to ship mere millions, but tens of billions.

Wibree applications – small scale, big opportunity

Wibree is all about small data transfers. These are the applications that send small amounts of information occasionally. That might be a TV remote control, a glucose monitor, flight information at an airport or a room thermostat. All in all, each application may only transfer a few tens or hundreds of bytes of data each day. It’s what I’ve termed microdata. It’s not a new concept, but prior to Wibree nothing has had the architecture to make it simple or the critical mass to make it happen. Instead most wireless technologies have been bogged down in complexity by trying to be good at the difficult things, such as meshes or video streaming or concurrent audio and data. Wibree is all about doing the little things simply.

Understanding the playing field

There are advantages in arriving late, at least as far as a wireless technology is concerned. It means that it can see what its prospective environment looks like and thus be designed to cope with the increasingly noisy and congested spectrum at 2.4GHz. The Wibree specification makes sure that it can cope with interference with a simple frequency agile approach that doesn’t demand the precision clocks of Bluetooth. It uses advertising channels to ensure it’s not inadvertently jammed by Wi-Fi or other transmitters in the band – a low cost but efficient solution. To attain extended battery life, it implements a data transfer scheme that lets it rapidly wake up from deep sleep when it has something to say and then fall back asleep again. It’s a well thought through, pragmatic specification based on experience and thought. It covers its target market requirements at its inception, meaning it is unlikely that the specification will need to updated after a year, which helps provide robustness as well as keeping the cost of the technology low.

At the interoperability level, the standard defines a number of basic profiles that concentrate on efficiently sending attributes or values between devices. These allow a Wibree device to send status information, such as ON or OFF, and values such as room temperature. They also allow simple transmission of information that needs to be displayed, such as text strings. Most of the time these transfers will be infrequent; sometimes they may be the starting point for another wireless technology to take over – such as setting up higher speed Bluetooth or Wi-Fi connections. It’s all part of Wibree’s job of providing the glue to hold our wireless day together.

The long and short of it

Don’t make the mistake of thinking that low power and long battery life mean that Wibree will be limited to short range applications. Wibree can transmit at powers up to 100mW. In mobile phones, where it shares the same transmitter and receiver with the Bluetooth chip it reside in, Wibree will typically transmit at around 2mW with a receive sensitivity of better than -86dBm. If the RF circuitry is well designed, that will give it an open field range in excess of 100 metres with very low battery consumption. Sensor applications that add a power amplifier ought to be able to exceed 1 km of open field range. While many Wibree applications will extend no further than the range of personal transactions within a room, there will be numerous applications that need to cover the house or office. The ability to deliver that range will help Wibree enable a very wide range of applications.

What’s microdata all about?

The best way to understand its versatility is to look at some applications that Wibree can enable. The first of these to come to market will almost certainly be phone-centric, not least because Wibree is being championed by Nokia and other phone vendors. These headline applications include sending caller information to your watch display and collecting data from health and lifestyle sensors. They’ll start to deliver the first stage of that promise of tens of billions of devices.

An important part of the design of the Wibree standard has been in making it inexpensive to manufacture and integrate – potentially half the cost of Bluetooth for a stand-alone Wibree chip. That low cost opens up a whole raft of opportunities. It only needs a little thought to see how wide the potential from wireless microdata can be.

Microdata means Location

How many times have you gone somewhere and wanted some basic piece of information? It might be the time and gate for your flight, where the goat’s cheese is in the supermarket, or where to find your mummy at the British Museum. Some of these can be answered by search engines and a mobile data subscription. Wibree enables the concept of free local searches.

The way it works is to install Wibree “servers” at each relevant location, with a simple information database in each. That database is typically going to be small and local as it only concerns itself with information about its search location. At the train station it will be the times and platforms of trains for that station and their destinations. In the supermarket it will be the aisle in which goods are located. At the museum it will be details of where the exhibits are on display.

Each Wibree location server will broadcast its presence, and any Wibree device with a suitable search application can choose to show all of the servers within range. It’s never likely to be a big list, but it will be information relevant to where you are. Select the one you want, enter your query and back comes the result:

The process doesn’t touch the mobile network, so there’s no charge. The phone only needs to accept minimal data and display downloaded text, so it’s fast. The database in the server is small and simple to structure as it only has limited, local information. Adding GPS for location based services to a handset adds $10 to the manufacturing cost. The incremental cost of adding Wibree will be around $0.10 – one hundredth of the cost of adding GPS. So the opportunity for location based searches and services is vastly more likely using Wibree, as its negligible additional cost means it will penetrate a far wider range of handsets.

The design of the Wibree protocol stack means there’s no need for TCP/IP stacks, web browsers or anything else in the display device. It’s trivial for something as powerful as a mobile phone to run, but it also means that it’s easy to implement at very low cost. So it could be put onto your shopping trolley with nothing more complex than an 8-bit microprocessor and a display – all of which can be part of a single Wibree chip. It’s a good example of how Wibree makes interoperability and wireless functionality cheap.

Microdata means Health – The Ubiquitous Gateway

Caring for an ageing population with an increasing incidence of long-term, chronic health issues is a problem facing most countries. There is a clear perception that electronic monitoring of health is a key part of any solution. That’s been recognised within the industry with the formation of specialist groups such as the Bluetooth Medical Devices Group, the Continua Alliance and the IEEE 11073 standards group.

Wibree is widely seen as a key enabler for these services. Where it scores over any other low power radio is in its unique ability to use the mobile phone as a gateway that can pass data from a personal medical device to a service provider.

Some of the first Wibree devices being talked about are sports accessories, such as simple pedometers built into sports footwear. The technology will quickly migrate to personal health monitors, including weighing scales, blood pressure monitors and glucosimeters. These aren’t devices that need to send large amounts of data, but their usage model requires low power so that they can be small, battery powered and wearable.

The prospect of offering health related services is an exciting prospect for network operators. It’s one of the reasons that the GSM Association is welcoming Wibree as an evolution of the existing Bluetooth standard. It’s not yet clear where the services will reside – with mobile networks, insurers, national healthcare services, gyms or private medical companies. What is clear is that Wibree provides a wireless implementation with the accessibility that will enable a large-scale deployment of eHealth devices.

Microdata means Control

The concept of Home Automation has been around for over sixty years, yet still has not taken off. There are many reasons for that, including proprietary systems that won’t work with each other, cost and the fact that most of them are too complicated to set up.

With Wibree, things have the chance to change – particularly the problem of configuration. Every enabled mobile phone can be used to set up Wibree devices around the house. Like the example of local searching above, they don’t need special applications – they just display data sent from the host device and map button presses. It gives a simplicity of operation that means that Wibree can be used as a truly universal remote control. Any optional, additional complexity is handled in the device that is being controlled

As Wibree appears in these devices, the scope for remote control of other devices will appear. Gateway devices will also open up the possibility of remote access. Whether a large number of people will ever want to control their heating or white goods remotely is open to debate, but Wibree will be sneaking into the infrastructure of household goods for other reasons. Increasing concerns about energy and resource usage will require smarter washing machines and dishwashers that can talk to each other about how and when they’re working. The driver is likely to be flexible tariffs and government legislation, rather than consumer demand for the automated home. The day is coming when your utility company will decide when you can do your washing.

Ubiquitous microdata

There are places Wibree won’t go. It won’t go into light bulbs, but it’s debatable if wireless ever will. It will go into things that can talk to or be monitored via mobile networks, so will almost certainly become the choice for most consumer medical monitoring and lifestyle devices. By the same token and because of the simplicity of making basic control and display devices it will probably dominate the home automation market. Where interoperability or promiscuity aren’t required then applications will stick with proprietary wireless chips, but even these will change if the production volumes of Wibree drive it to be cheaper. It won’t go into mesh networks, but by taking the consumer applications away mesh will probably remain a niche market. Wibree certainly won’t kill other standards like ZigBee, but it will kill many of their wider ambitions.

Because of the volume it will achieve on the back of mobile phones, Wibree will become endemic. That means it is very well placed to be the wireless technology of choice to support any legislative initiative. Up until now, remote monitoring of devices has largely been ruled by the simple economics of justifying automation. The growing concerns about global warming and the need for better policing of domestic energy usage are already changing that equation. Governments with environmental targets to meet are mandating technology to provide more precise measurements of energy. Wireless Automated Meter Reading (AMR) is moving from trials to deployment after years of feasibility testing. It won’t be alone. Smart homes, smart transport, smart technology is becoming the mantra of the day, with wireless connectivity to ensure the timely arrival of data.

Hundreds of millions of deployed Wibree devices and gateways in the form of mobile phones is hard to argue against as the obvious enabler for these initiatives. The virtuous circle of specification and volume will ensure that Wibree becomes the pre-eminent wireless standard. As most of those devices will depend on the Wibree link for their operation it’s also likely to become the most used wireless standard. And that usage will drive its cost down until it becomes inconceivable not to add it to a new product.

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Bluetooth Specs

The specifications for Bluetooth devices allows for different classes of radio transmission ranges. These ranges can reach up to about 300 feet by boosting the radio power. This technology isn’t limited to line of sight as the waves it utilizes are directional waves, which are capable of transmitting through various obstructions.

Industry Standard

Bluetooth is quickly becoming the standard as far as wireless communication is concerned. The real beauty of Bluetooth is the fact that it goes far beyond the most commonly recognized uses and connects all manner of devices. Not only cell phones, but also computers, digital cameras, PDAs, laptops, and any number of other digital devices. The specifications for Bluetooth are defined as a radio system that has a ’stack’ of protocols, layers, and profiles. The highest layer is the actual application with lower layer being the radio.

Wireless technology such as that offered by Bluetooth is in a position to completely revolutionize our ability to be connected and share information by allowing us to go wireless and eliminating the need for strings.

Bluetooth eliminates the need for cables and wires while providing connectivity on a level we’ve never experienced before. This low cost solution links computers, cell phones, and any manner of other Bluetooth enabled devices quickly and easily.

Bluetooth is also a sturdy link, which will allow you to go about business as usual rather than worry that a connection is going to be impaired because of its wireless nature. Bluetooth has shown none of the ordinary weaknesses of other wireless devices to interference and constant interruption by other devices operating on the same frequencies.

Another benefit to Bluetooth is that it operates at a frequency of 2.4 GHz, which allows it to be license free and widely available throughout the world. No matter where you are, it is quite likely that your Bluetooth device will work.

Security is another matter that is often weak with electronic devices, particularly those with wireless connections. Bluetooth offers advanced mechanisms to ensure your security and that of your information. It is very difficult for your data to be compromised or your conversations heard with Bluetooth.

Another great feature of Bluetooth is its ability to optimize its power consumption. The radio feature is very power friendly and the device itself only consumes a minimal amount of power that it ‘borrows’ from a cell phone.
Christopher Smith

Learn more about bluetooth for the PC and bluetooth car kits. Visit http://www.discoverbluetooth.com

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Like the 802.11 wireless technology, Bluetooth also uses radio signals to create bandwidth but it does not require a receiver to be plugged in the USB port of the computer. The range of Bluetooth is much better than this erstwhile technology and is allowing people to go further into a world devoid of entangled wires.

Developed and designed to be a low cost, secure and easy to use technology, Bluetooth is available in two classes: class 1 and class 2. Class 1 is relatively uncommon one and can detect other Bluetooth devices in the range of 100 meters. Class 2 is the more used and common one and enables access up to a range of 10 meters only.

A Bluetooth enabled computer has a receiver installed inside and can connect simultaneously with a maximum of 7 other devices. Though most of the computers being manufactured today (and definitely all the Apple Macs) have a Bluetooth receiver installed, if your older computer needs does not have one, it can easily be made to accept and send Bluetooth messages. This can be done by using a USB to Bluetooth adaptor or installing it internally. Also if it is a notebook that needs to be Bluetooth enabled and you have a spare PCMCIA slot, you could use a Bluetooth card to get going with Bluetooth.

The ease of use, affordability and instant compatibility one can now download all the data on addresses, contacts, things to do and notes on to the computer in a jiffy. Downloading pictures
from digital cameras, saving mp3 audio files from the mp3 player and sending a print command to the printer have now become much easier without the need for long twisted and messy looking cables. It is also being used in areas other than that of computers. Hands free headsets for mobiles phones are today hands free and wire free. Car phones can use the same concept to enable speaking on the phone and driving a seamless affair. The list of devices that Bluetooth can be used with includes cordless phones, faxes, headsets and video.

As always people have discovered new applications for the latest technology. One of such uses is called Bluejacking. In Bluejacking people can send messages from their mobile phones to other mobile phones in the vicinity without accessing the mobile service providers network. The first ever message that was sent using Bluejacking was Buy Ericsson. Though it seems to have limited use it can be a fun thing to do among friends. Bluecasting is another such use which has captured the interest of advertisers. In this process, Bluetooth enabled billboards and signposts can be used to send relevant and appropriate messages to all Bluetooth devices in the area. This method of advertising is extremely relevant for location specific businesses like food service restaurants, malls and the like.
Kenneth Scott

To find more advise about a personal area network and bluetooth visit http://directory-news.com

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Bluetooth is one of the latest marketing buzzwords for PDAs and cellular phones, along with PCs and especially laptops. It is a wireless technology designed to let products and accessories built by different manufacturers work together, without requiring special access codes or driver installation. Theoretically, any Bluetooth accessory should work with any Bluetooth-enabled device, and multiple accessories working with the same device shouldn’t interfere with each other.

For example, if you pick up a Bluetooth headset for your current PDA, and then in a year’s time replace it with a new PDA, the headset should work with the new PDA without any difficulties. With some older PDA Bluetooth accessories and devices, this is not always the case, but generally the more recent the design of the accessory or device, the more likely it is to work with other Bluetooth products.

PDAs, Cellular Phones, and Computers

New PDAs today resemble cellular phones as much as classic PDAs like the Palm Pilot. Most of these devices are Bluetooth-enabled, and even have the capability to link with other Bluetooth-enabled PDAs and cellular phones to exchange data. For models that are not Bluetooth-enabled, there are frequently PDA Bluetooth accessories available that will add Bluetooth capabilities to the unit. Bluetooth adapters are also available for PCs and laptops, usually plugging into a USB port, allowing you to easily exchange data between your computer and your PDA.

Just about any type of data can be transferred over a Bluetooth link, from electronic business cards and pictures to word processing documents and PowerPoint presentations. For transferring data from a PDA to a computer, special software is often needed and included with the Bluetooth adapter. However, PDAs running Windows Mobile can communicate natively with computers running Windows XP Service Pack 2 or Windows Vista.

Having a Bluetooth PDA and a Bluetooth adapter for your computer can eliminate the need for a docking station or sync cable, removing one more piece of clutter from your desktop. You can even set the two devices up so they automatically synchronize their data when they’re in range of each other.

Other PDA Bluetooth Accessories

Headphones and headsets are the most common PDA Bluetooth accessories right now. Wireless headphones are great if your PDA has music stored on it, because you don’t have an unsightly wire running from your head to your pocket or purse. Headsets and earpieces allow hands-free operation of your cell phone or smart phone, which is not only convenient but is also quickly becoming a legal requirement world-wide for using your phone in your car.

Printer manufacturers are quickly adding Bluetooth capabilities to their products, turning them into convenient PDA Bluetooth accessories. Previously, to print something stored on your PDA, you had to use the docking station or sync cable to download the information to your computer, then print it from the computer. With a Bluetooth-enabled printer, you can send your data directly to the printer without the intervening steps. If your computer is also Bluetooth-enabled, it can send data to the printer as well, eliminating the need to hook up the printer to the computer or network.

There are many other PDA Bluetooth accessories available for your PDA, and with Bluetooth it doesn’t matter who manufactures either the device or the accessory. A Motorola headset will work with an iPhone, and a Palm Tungsten can print spreadsheets on a HP LaserJet. Manufacturers are constantly coming up with new PDA Bluetooth accessories to meet the demands of consumers. Bluetooth technology is making it easier for everyone to communicate.

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“We’re very excited about this opportunity because it’s a great fit,” commented Colby Fede, CEO of Wiremedia, parent company of ProximityMedia, “The conference and trade show environments are ideal for deploying Bluetooth marketing and messaging campaigns because they’re inundated with thousands of information hungry attendees who are eager to digest as much information as possible, through whatever medium available,” added Mr. Fede. “In our experience, conference and trade show attendees exhibit very high mobile phone penetration rates, and as a demographic, are very receptive to Branded Bluetooth marketing efforts.”

About ProximityMedia

ProximityMedia (Pink Sheets:WRMA), an emerging company that develops direct-to-mobile Bluetooth content delivery software and hardware solutions. ProximityMedia’s Plug-and-Play Bluetooth content delivery solutions enable trade shows, conferences, retailers, museums, malls, movie theaters and businesses with the ability to engage in location-based Bluetooth marketing and messaging with ease. Information about Bluetooth marketing, mobile content delivery and Bluetooth advertising is available at http://www.proximitymedia.com.

About Adtech

Adtech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Adtech hosts conferences in Miami, Chicago, New York, San Francisco, Hamburg, Paris, Beijing, Sinapore, Sydney and London. http://www.ad-tech.com/

Note: Statements contained in this release that are not strictly historical are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1934, as amended. These forward-looking statements are made based upon information available as of the date hereof, and Wiremedia assumes no obligation to update such forward-looking statements. Readers and investors are cautioned that such forward-looking statements involve risk and uncertainties and the company’s actual results may differ from these forward-looking statements. Such risks and uncertainties include, but are no limited to, demand for the company’s products and services, government regulations, Wiremedia’s ability to continue to develop its market, general economic conditions and other factors that may be more fully described in periodic filings.

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Out-of-home media is a $5.5 billion dollar industry.* There are 23 million local businesses who are looking for a cost-effective way to drive more customers through their doors Drive sales by offering digital delivery of coupons and promotional material. :: Encourage repeat visits so users can acquire new or updated content. :: Increase loyalty through redemption opportunities and loyalty programs. :: Extend the brand beyond the retail location. :: Lower the dependence on expensive paper-based marketing material.:: Enhanced retail experience. :: Enhanced level of personalization. :: Consumers can store content on these devices for later viewing. :: Consumers can receive exclusive content distributed only at select locations. :: Consumers can help with viral marketing process by transferring the acquired content to other mobile devices with ease. Imagine how a few Bluetooth marketing means customers gain access to vital information about products and services on-demand. Plus, this Bluetooth-enabled technology allows retailers and service operators to encourage viral marketing.

Using Bluetooth’s wireless technology, this remarkable contextual marketing system can be easily deployed to a wide variety of locations, including (but not limited to):

:: Airports :: Apartment Buildings Near Busy Streets :: Auto Sales :: Banks :: Billboards :: Bus Shelter Posters :: Church Campuses :: Concerts :: Hospitals :: Hotels and Resorts :: Kiosks :: Large Shopping Malls :: Medical Plazas :: Nightclubs and Bars :: Outdoor Billboards :: Public Spaces :: Restaurants :: Retail Locations :: Sports Arenas :: Subway Station Posters :: Technical Schools :: Theatres (opera, shows, etc.) :: Tradeshows :: University and College Campuses

You are free to use this article for reproduction as long as you do not change the URL. For more info on this subject visit: http://www.vipmobiletext.com

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Brochures or booklets, that are currently being handed out, are now used for this task. However, as those of you that have tried exploring a big hotel will know, it is simply inconvenient to be carrying around all of these, all the time.

The opportunity is there to add a proximity marketing element, and make this information available to the guest on their most private electronic device – their mobile phone.

This way the information is made readily available wherever and whenever.

Let’s now take a look at individual ideas:

Service list
Straightforward stuff. Put all your services in an eBrochure, (or simpler an illustrated image) and send it to guests mobile phones. At any time they can then take out their phones and find what they need.

Prices
Hotels charge guests for using their facilities, and sometimes that puts them off using them because they are unaware of the costs involved. By making this information available on the mobile phone, guests can discretely retrieve this information whenever they need it.

Events
Hotels often organise events for their guests. Through proximity marketing via bluetooth it is very straightforward to send guests calendar reminders for the events they are interested, to help them remember, and eventually attend the event.

Map
One of the most obvious pieces of information that can be offered (but one that is also frequently neglected), especially in large hotels / hotel complexes, is the hotel map. If you need this point proven, all it takes is a visit to some of the wonderful village-like hotels you can find on most greek islands. And then, try not getting lost!

Room Service
A very exciting service that mobile marketing can put on the table for hotels, is room service on your mobile phone. When you want to order breakfast, simply take out your phone, have a look at the menu, and place your order using your mobile. Next thing you know the door rings. ‘Room service’…

Stock exchange updates
For business executives, or the everyday guest who owns some stocks, hotels can offer the icing on the cake type of service, by going the extra mile and retrieving for them live stock exchange information, and making it available on their mobile phones.

3rd party promotions
Hotels also offer third-party advertising by providing leaflets and brochures to their guests, for outside activities they can partake in. By offering these promotions on guests’ mobile phones, it is much more probable that they will actually have the information available at the point in time when they need it, and thus increase the conversions.

Hotels are great candidate areas for proximity marketing services, and I’m sure there’s plenty more ideas out there. These are just to get you started. Good luck!

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* What is the project about?

The project is about giving interactive mobile services to as many visitors as we can. The first phase is the pilot. AIA and Cytech wanted to test the feasibility of this project as there aren’t many such project all over the world. The aim was to develop a number of simple and valuable services that would be tested by the AIA personnel. Not just IT but also marketing and administrative personnel. We wanted to have feedback so we make any necessary alterations before we go public.
The first thing was to install 7 Bluevibe Hotspots at the departure terminal. These hotspots were not able to cover all the terminal but they are in such locations that cover the cafeterias and the corridors. After the installation we made all the connections to the Bluevibe Server installed at the AIA premises.
There were a number of challenges such as, power over ethernet, remote power cycling, decoration of the hotspots to look pretty and we achieved all these with the aid of the AIA personnel in about two months. Especially the decoration issue was hard as the rules are very strict.
If you visit AIA you can see the blue plaques at the ceiling, these are antenna containers. After the installation we train the AIA personnel to use the Bluevibe Manager, our web based administration and monitoring tool. They now are able to operate it mostly by themselves.
We also developed a special application for AIA for managing their content and of course a special version of the Bluevibe Browser, the mobile application installed in the visitors’ mobile phones.

* What kind of services are you intending to provide?

The most important service during the first phase is the Flight Information. You enter the flight number and get information about the departure/arrival time, status etc. The other service is about the retail shops of the airport.
It is a mobile shopping catalog. All retail shops inside AIA can present their products and offers. The marketing department of the Airport can change dynamically the images, texts etc using a CMS. We also provide a number of information concerning the airport itself, like left-luggage” areas or safety rules.

* Do the users accept to install a Java mobile application?

We ve just ended our test phase so our users were AIA personnel. They dont have serious objection on installing a new application as lons as this application is useful and not create any problems to their mobile phone. When the number of employees started to install this application and they saw that there is no problem and that they are able to use it we overcame any hesitations.
I think that the most important thing when you ask someone to install an application is to give him a good reason why to do it. If it is something really useful and “alive” they’ll accept it and try to install it.
We confront the same hesitations during the DontDrinkandDrive campaign we currently run for Johnnie Walker. We have developed a mobile application containing all the necessary information (taxi call numbers, bus itineraries, metro time tables) so if you decide to drink to take public transportation and not your car.
Most of the people find this application useful and at the moment they undestand what it is, they are willing to install it. It is 100 times better that a piece of paper containing all this information and that you ll probably throw it away after 5 minutes.

* Since it’s not yet public, and you don’t have any numbers on use, do you have any numbers regarding how many users have their Bluetooth turned on?

You will be surprised, and so our partners at the AIA did. More than half a million different devices have been scanned during the last 10 months and only at 7 hotspots at the departures terminal. I have to add that there is currently no signage and no one knows that there is a Bluetooth system active in the area. We know that we will double or triple this number if we cover the whole terminal and inform people about it.

* What would you identify as the main problem with this project?

I think the major problem hasn’t appeared yet. I strongly believe that when we go public there will be such great demand that we ll have problem to serve them. As you understand, our goal is to serve more than 300.000 unique users in a year.
Based on this assumption and some statistics concerning the number of people per hotspot and the time a user browse the services, we make our plans for the full scale installation. But, I am afraid, the real number will be greater. We are trying to be ready for this case also. I ll keep you updated but I am sure you will be informed from your sources when we go public.

Johnnie Walker Mobile Marketing Campaign

* Could you please also describe the JW campaign to us?

The concept is simple. Don’t drink and drive. It is about responsible drinking. Johnnie Walker has great tradition in this kind of events that contain messages like this. This time they have decided to include proximity marketing to the whole scenario. GetItRight marketing services, in cooperation with Cytech have designed a campaign with the following innovation.
Instead of giving people a plain paper with information about the means of transport during late hours, they also send this information to their mobile phones.
This way, this information which includes, taxi call numbers, bus and underground time schedule, is stored at the mobile phone and can be used anytime. The paper version is OK but it is most of the times misplaced somewhere and you can’t find it the next day.
These events take place at crowded squares of Athens from 20:00 till 24:00 just before people enters the bars and pubs for a drink. Everyday we setup a kiosk where promoters call people to play an internet game and win prizes. At the same time Bluevibe is responsible for sending the mobile application to the people as they stop in front of the kiosk.

* Can you share the penetration rate there with us?

I can’t disclose our statistics as the campaign is still running but I have to say that we believe that the penetration rate will be greater than 10%. We can discuss it again when it is over, at the end of May.

* What would you identify as the main problem with this campaign?

The main problem is the infrastructure. As you understand, we are in the open and we have constantly problems with electricity and network. We are lucky to use a system like Bluevibe because it is very versatile.
We use it as we think appropriate during each event day. If we see that the network is not stable enough we operate the Hotspots in standalone mode and when the network is back again they are synchronised with the server, uploading all the statistics and downloading new campaign settings. On the other hand if the network is stable we operate them in Networked mode, having all the advantages like online monitoring and administration and live statistics.

Mr. Antoniadis’ views provide a very interesting inside view on the workings of proximity marketing campaigns. I believe those of you interested in starting out in the bluetooth marketing sector, have plenty to learn and I highly recommend you keep some of these hints in your mobile marketing notebook.

I hope you enjoyed it, and found it valuable as much as I did.. Feel free to share your views, or questions, if you have any. I’m sure Mr. Antoniadis will be more than happy to follow up.

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So are you looking for creative, cost effective methods to distribute rich media content? Here is the solution for you, Bluetooth marketing is an amazing system that uses wireless Bluetooth technology to target your audience at near proximity to your establishment with direct response message. Bluetooth is the latest and hottest cost effective technology which allows you to exchange data without wasting your money. You can send any sort of data via Bluetooth including images, audio-video, animated images, etc. It can be enable on the Bluetooth handheld devices like mobile, laptops, etc. The formula work when the Bluetooth enabled devices are relatively close “between the distance of 12 meters” to virtually any public and private spaces that are equipped with a Bluetooth MediaServer.

There are lots of advantages of Bluetooth marketing and some of them are listed below:

1.Free message delivery – you can deliver message content on any mobiles and PDA’s quickly. You don’t need to pay any transmission cost, not even by your target audience.

2.24×7x365 data exchange or deliver – the Bluetooth service is enable throughout the day and the whole. Information delivery with little operator intervention required.

3.Fixed cost – Price are fixed whether you send your communication via Bluetooth to 10 to 10,000 customers.

The content that can be delivered with the aid of Bluetooth are – Animated images (animated GIF files), still images like JPEG wall papers, vCal (calendar event files), Audio (as WAV, MP3, MP4, RMF or ringtone files), video (as real media, 3GP or MP4 files).

Bluetooth advertising or marketing can be integrated with other visual communication like billboards, sinages, posters for high impact etc. Bluetoothmarketing.ae is an innovative mobile marketing service offered by Image matters advertising.

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Free messages sending : Users can send lots of messages to mobiles and PDAs quickly with no transmission cost.

24×7x365 delivery: Users can share their data anytime throughout the whole day. Bluetooth is the effective tool that helps end user to share their data with no cost. Data that you can share through Bluetooth are:

:Audio and video

:vCal

:Images of your own or JPEG files

:Animates moving images or still images

Bluetooth equipments are also available in the market that can also help users to make the calls. While sharing data, a simple question will appears on your phones that is Do you accept the data from someone? You need to do Yes/No to accept the data. If you press yes then the data will download on your phone but if you reject then it will not download on your phone. The data that you share with the help of Bluetooth is totally free. All you need is a phone of Bluetooth feature and enough memory to store the data. With this effective and simple feature of mobile phone, mobile phone users are demanding handset with Bluetooth feature.

Bluetooth tool is continuously growing in the market and there are countless users those are using Bluetooth in their day to day life to share their data. Therefore, there are lots of companies which are promoting Bluetooth in the marketing with various effective tools.

Bluetooth is increasing their popularity in almost every country like India, Dubai, US, etc. Various companies are already involved and some are involving themselves in the sector of Bluetooth marketing in various countries. In developing countries like India, Dubai, etc. companies are doing Bluetooth marketing Dubai, India, US, etc.

Bluetooth Marketing, an astonishing system that uses Bluetooth wireless technology to target your audience at close proximity to your establishment with the direct response message.

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Free messages sending : Users can send lots of messages to mobiles and PDAs quickly with no transmission cost.

24×7x365 delivery: Users can share their data anytime throughout the whole day. Bluetooth is the effective tool that helps end user to share their data with no cost. Data that you can share through Bluetooth are:

:Audio and video

:vCal

:Images of your own or JPEG files

:Animates moving images or still images

Bluetooth equipments are also available in the market that can also help users to make the calls. While sharing data, a simple question will appears on your phones that is Do you accept the data from someone? You need to do Yes/No to accept the data. If you press yes then the data will download on your phone but if you reject then it will not download on your phone. The data that you share with the help of Bluetooth is totally free. All you need is a phone of Bluetooth feature and enough memory to store the data. With this effective and simple feature of mobile phone, mobile phone users are demanding handset with Bluetooth feature.

Bluetooth tool is continuously growing in the market and there are countless users those are using Bluetooth in their day to day life to share their data. Therefore, there are lots of companies which are promoting Bluetooth in the marketing with various effective tools.

Bluetooth is increasing their popularity in almost every country like India, Dubai, US, etc. Various companies are already involved and some are involving themselves in the sector of Bluetooth marketing in various countries. In developing countries like India, Dubai, etc. companies are doing Bluetooth marketing Dubai, India, US, etc.

Bluetooth Marketing, an astonishing system that uses Bluetooth wireless technology to target your audience at close proximity to your establishment with the direct response message.

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• Motorola RapidConnect folding microphone flips open to power up or folds for storage
• Hands-free device features fifth-generation technology and design
• Bluetooth includes ergonomic ear hook wearable on either ear for optimal comfort
• Cell accessory approximately 30 percent smaller than previous models
• Excellent audio quality with noise reduction and echo cancellation
• Intuitive, easy-to-use controls for one-touch access
• Advanced volume controls can adjust orientation of volume UP button and mute the headset
• Blue light indicates headset status, but can be turned off at user’s preference
• Light has different colors to show headset is in pairing mode, charging or has low battery
• Bluetooth Class 2 for wireless connection up to 30 feet (10 meters)
• Compatible with Bluetooth 1.2- or 1.1-enabled mobile phones, PDAs, PCs and more
• Package includes car charger and home charger
• Available in black, blue and silver color options

Visit merchant

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• Motorola cell phone accessory features fifth-generation technology and design
• Bluetooth kit includes swivel belt clip for added convenience
• Hands-free device features RapidConnect folding microphone flips open to power up or folds for storage
• Ergonomic ear hook can be worn on either ear for optimal comfort
• Approximately 30-percent smaller than previous models
• Excellent audio quality with noise reduction and echo cancellation
• Intuitive, easy to use controls for one-touch access
• Advanced volume controls can adjust orientation of volume UP button and mute the headset
• Blue light provides headset status, but can be turned off at user’s preference
• Light has different colors to indicate headset in pairing mode, charging or low battery
• Bluetooth Class 2 for wireless connection up to 30 feet (10 meters)
• Compatible with Bluetooth 1.2- or 1.1-enabled mobile phones, PDAs, PCs and more
• Available in black, blue and silver color options

Visit merchant

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Free messages sending : Users can send lots of messages to mobiles and PDAs quickly with no transmission cost.

24×7x365 delivery: Users can share their data anytime throughout the whole day. Bluetooth is the effective tool that helps end user to share their data with no cost. Data that you can share through Bluetooth are:

:Audio and video

:vCal

:Images of your own or JPEG files

:Animates moving images or still images

Bluetooth equipments are also available in the market that can also help users to make the calls. While sharing data, a simple question will appears on your phones that is â

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The advancement in communication technology can be measured by the successful introduction of Bluetooth headsets on the market. These headsets have changed the way we communicate with the rest of the world. There are several unique and new products that have been successfully introduced by this technology to enhance communication facilities among people across the globe.

The cell phones with Bluetooth technology are compatible and completely wireless. One can easily communicate and work with computer, PDA, mp3 player and the navigational system of the car via Bluetooth technology without worrying about cords.

In earlier days, people used take over a phone and drive. This used to cause road accidents. With Bluetooth it has become extremely easy to stay in touch with your family and friends while driving car. All you require to do is to speak the name of the person you want to talk to and the phone will dial the number for you. You can also take help of an earpiece and microphone or a system routed through your vehicles radio system. With so many excellent communication options, you can easily enjoy the best of wireless phone benefits while driving.

Bluetooth has created a revolution in the field of communication. Want to know how and why? Read on.

The digital pen can be called as another wonder introduced via Bluetooth technology. This pen works with digital paper. You can write just as you would with normal pens. It is easy to write in your own handwriting on the digital paper. Once you place the pen its home via your computer, the computer will uploaded the images from the pen to your computer. Artists can utilize these pens to its fullest. They can easily save the ideas that come on their mind without having to mess with a scanner and copier. This pen is also beneficial for signature pages. Now, you no more require to print or sign. All you need to do is to sign the digital paper and upload on your computer.

If you are looking for something that can navigate well, then TomTom is a great invention of Bluetooth technology. It provides you the most appropriate directions available. With satellite navigation, you can easily locate a particular direction when driving. Bluetooth technology is a great wonder in communication technology. It has actually helped us to enjoy communication and other facilities. There are several things to choose from. It works towards making life easier and better for people across the globe.

Bluetooth technology is the latest and the best invention in the wireless communication industry so far.

Steve Arun is Internet Marketing; Client Account Specialist for http://www.freebluetooth4u.com a resource guide providing information’s about Bluetooth Cell Phones. Go now to BlueTooth Resource guide to learn more about most popular cellphones.

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Everyone is so excited about the newest wave of technology in cell phones, Bluetooth. By now many of us have started throwing out our old cell phones and updating with this new technology. But the rest of you just have one question …..What is Bluetooth technology? Well you’ve come to the right place, read on to find out more about this exciting new technology and how it could change the way you communicate to the world.

If you hate messy cords then Bluetooth may be just what you’re looking for. This technology works by using radio signals to connect devices in a short range, creating a wireless network. Bluetooth technology is not just for cell phones it also can eliminate the messy bundle of cords you use to connect all of your computer equipment. With the level of technology from a Bluetooth enabled USB adapter you can clean up your workstation and have room to connect more products and hardware to your computer.

The major feature that makes Bluetooth technology so attractive to so many people is its ability to use less power. Using Bluetooth technology is a great way to connect all of the computers in a network. Bluetooth technology can handle both voice and data transmissions simultaneously. Meaning you can enjoy hands free printing and faxing and hands free talking. Other products besides computer and cell phones have began to use Bluetooth technology in innovate ways including digital cameras and MP3P Players. Many new products you buy off of store shelves are coming with Bluetooth technology preinstalled.

Bluetooth technology is here to stay, incorporate Bluetooth into your home and office today! The technology is easy to install, very affordable and can make your technology needs more convenient and hassle free. The technology offered from Bluetooth will only continue to get better so stay tuned!

Jakob Culver is the owner and editor of AZArticles.com, a article directory and search engine where you can find more articles related to The Convenient Technology of Bluetooth Wireless

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A lot of people today wonder about whether Bluetooth Marketing, and proximity marketing in general is legal, as people claim it can be considered as SPAM and annoying.

On the one hand, we must first see whether these marketing approaches are legal. Obviously, if they are not, there is no point discussing it any further, we can simply dismiss the discussion and file a law suit against anyone running such campaigns. The legal framework is different in every country around the world, and in some cases dramatically (take for example the death penalty). However, the European Union, now has some common guidelines across all its member countries, and so do the United States, for each state. Therefore, each country might have its own laws and I would be interested if any of you out there live in a country that has any specific laws about proximity or text marketing, I would be very interested to find out. Please leave a comment by clicking the yellow post-it note.

I am only aware of E.U. regulations by the European Commission, and I also came across this article, by Victoria Southern, a solicitor with Pinsent Masons, discussing the legal framework regarding SMS and Proximity marketing, in the U.K. She concluded that proximity and text marketing are both legal, as long as specific guidelines are adhered to, such as the ability to opt-out for the consumer in SMS marketing, and obtaining the consumer consent before sending them any content.

Even with the legality of the approach established, however, we all know (too well sometimes) that some marketing approaches, though legal, can be extremely annoying. In the case of proximity marketing especially, where the consumer is required to opt-in, we must take special care to ensure they have good reason too, otherwise the campaign is destined to fail miserably. I have written a separate article with some advice and tips on running a successful proximity marketing campaign, but the most important thing is not to pass your service on as spam. Proximity marketing is not just about broadcasting an image on to the passers-by mobile phones. It has a lot to do about the content of the message (be it video, image, audio, etc.) and the value the recipient of your message gets from receiving your message. For example, just sending out your logo via Bluetooth to anyone passing by your shop, might seem like a good way to increase awareness and brand recognition, but things are not always like that.

The first time an end user experiences proximity marketing and receives your message there’s a sense of novelty, and interest about the new way in which the message is received, but the user quickly gets accustomed to this, and sees the message for what it really is. When proximity marketing has become more common though, (which, incidentally, is not too far into the future) messages such as these will be considered spam. What you need is to provide some true value-added services to your customers. Give them some reason to want to use your proximity marketing service.

Among the available online resources is also the Mobile Marketing Association website, which contains a code of conduct for mobile marketers, and also provides a number of other resources such as mobile advertising guidelines, etc. These can be useful tools if you are looking to run a successful campaign, and want to avoid common pitfalls, and it’s a good place to start.

In general, I would say the legal issues are easily overcome. What is more difficult, and also of more value and to the point, is picking the right one out of all the proximity marketing services you can offer to your audience, and run a campaign which benefits everyone: the marketer, the end-user, and the service provider. Happy mobile marketing!

Giorgos Saslis

http://www.mobile-marketing-blog.net/

Mobile Marketing Campaigns & Mobile Advertising News.
Bluetooth Marketing & Proximity Marketing Updates.

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Most everyone has heard about Bluetooth wireless networking. It is a popular technology that is found in just about every corner of the globe and in numerous types of electronic equipment. The specifications for the powerful Bluetooth technology was invented during the 1990s and started to be introduced into the marketplace near the end of the century.

Ericsson (now Sony Ericsson) developed Bluetooth in an attempt to standardize wireless technology networking so that it would be cheaper and easier to integrate several devices. The ideal situation for the consumer would be for electronic companies to produce a single, shared standard, allowing customers to collaborate their wireless devices regardless of who made the products.

One of the factors that has helped Bluetooth become so popular, and the standard in short-range wireless communication, was the decision that Ericsson made to keep the Bluetooth specifications royalty free. Companies interested in implementing the technology were invited to join a consortium of developers and were then allowed to use the technology free-of-charge in any of their products.

This standard makes technology extremely affordable for manufacturers to continue creating groundbreaking equipment that incorporates the desired technology. Because of this, these devices have also become cheaper to the end user, and it has allowed Bluetooth networking to be the mobile wireless technology standard.

These electronic gadgets and tools can seamlessly connect and communicate with each other, transferring both voice and data simultaneously, thanks to the marvels of wireless networking technology. Bluetooth technology is designed for three types of wireless defined communication ranges.

Of these, the Class 2 wireless devices are the most powerful, having a range of up to 300 feet. Effective ranges of 50-100 feet are provided by lesser powered class 2 devices. Class 3 devices use less power, and their range is more limited to only about 15 to 30 feet.

Many people do not realize that Bluetooth technology was only designed for short-range connectivity and communications. When it was designed, the short-range limitation was actually an intentional feature.

This short-range design limits the possibility of interference from nearby electrical devices. This form of security prevents others from connecting with your devices, and protects the device along with your data.

Using less power, a necessary requirement for short distance transmission, is another benefit of limiting the range of networking devices. Less power required means an increased battery life, a key component required by most users, as a good many of their Bluetooth devices are powered by batteries.

There are a multitude of electronic devices that use Bluetooth wireless networking standards, such as: many wireless PDAs, wireless phones and wireless headsets that work in conjunction with each other and the Bluetooth wireless printer and wireless stereo headset, just to mention a few. Bluetooth technology is increasingly in demand in a wider range of products and manufacturers are working hard to satisfy this demand with more compatible electronic devices.

As a Sacramento computer service expert Graham Pendegrast knows how useful Bluetooth technology can be for a company’s networking needs. For more complicated networking jobs Graham recommends Integral Networks, a Sacramento IT consulting company.

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If you’re one of those who drives a BMW 3 or 5 series or X5 built between 2002 and 2006 and are seeking a way to bring your car’s sound system up to date, consider a BMW Bluetooth retrofit for your automobile’s sound system.

What Is Bluetooth?

You’ve probably heard of Bluetooth, but may not know exactly what it is, how it works or why you should equip your older vehicle with a BMW Bluetooth retrofit.

Bluetooth technology (named after a rather despotic Scandinavian king of the late Viking Age) is really a type of electronic protocol – an industry standard that allows different electronic devices such as personal computers, printers, cel phones, and a wide range of digital devices to connect to each other and exchange information without the need for cumbersome cables and wires. It operates in a manner that is similar to a short-range radio frequency.

Uses and Capabilities

Bluetooth is highly effective for small devices that are in close proximity (up to 100 meters apart, depending on whether the device is Class I, II or III). Because of this, a BMW Bluetooth retrofit is ideal for the small, enclosed environment of an automobile interior.

If you’re like many busy people, you have a mobile phone with you and activated most of the time – including drive time. However, use of a cel phone while driving is unsafe, and actually illegal in many places. By installing a BMW Bluetooth retrofit in your classic vehicle, you’ll enjoy “hands-free” communication when receiving an important call while behind the wheel. You won’t even have to remove your cel phone from your pocket!

Taking It To The Next Level

A BMW Bluetooth retrofit allows you to integrate your cel phone into your vehicle quickly and easily. One of the most useful aspects of this is the ability to activate your cel phone and dial a number using voice commands. If your phone is equipped with this capability, you can simply speak the number you wish to dial, and your BMW Bluetooth retrofit allows it to dial it for you – automatically!

In addition, newer phones and navigation systems can display information right on your vehicle’s own digital displays (i.e., the instrument cluster).

No More Missed Calls

You probably enjoy playing your radio or CDs while commuting. You’ll be glad to know that the BMW Bluetooth retrofit automatically mutes the music or other audio programming when receiving or making a call.

Get Started Now

The BMW Bluetooth retrofit is designed for simple installation using the original manufacturer wiring. It really is as simple as “plug and play,” and afterwards, you’ll be able to control all of your cell phone’s functions using nothing more than the steering wheel controls, radio knobs and of course, your own voice. It’s easy and economical to update your vehicle with a BMW Bluetooth retrofit.

Wayne Hemrick installs audio systems for BMW’s. He specializes in the BMW Bluetooth retrofit, and provides advice on BMW Bluetooth installation. If you are considering a BMW Bluetooth retrofit, Wayne’s advice will be helpful in understanding how the BMW Bluetooth kits work.

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Bluetooth wireless networking is a technology that is sweeping the globe and being integrated into a wide variety of electronic devices these days. The underlying Bluetooth technology was developed in the mid 1990s and began to be seen in more and more pieces of equipment toward the end of the decade.

The developers of Bluetooth, Ericsson (which has since become Sony Ericsson), endeavored to create a single standard for wireless technology networking that could be easily and inexpensively integrated into various electronic devices for ease of connectivity. Having a single standard shared by all electronic developers, designers and manufacturers was the ideal because it would allow the end user to enjoy wireless networking of their devices, regardless of who manufactured the electronic item.

Ericsson made a strategically brilliant decision in the early days of Bluetooth wireless networking technology. They decided to make the Bluetooth specifications available free of charge to companies that were interested in developing and implanting the technology into their products. This created a spirit of cooperation amongst the developers.

This has helped to make this technology very affordable for companies to continue to develop innovative products using the latest technology platform. This has also made its networking to quickly become the standard in mobile wireless technology, and has made the devices more affordable for the end user as well.

With wireless networking technology functioning in different devices, these electronic tools and gadgets are able to seamlessly connect with each other and communicate and transfer both voice and data simultaneously. The Bluetooth wireless technology provides for three different kinds of defined communication ranges.

The Class 1 devices are the most powerful and have a range of up to 300 feet. Class 2 devices are of lesser power and provide an effective range of 50 to 100 feet. The Class 3 devices require even less power and their range is limited to approximately 15 to 30 feet.

One thing many people fail to recognize is that this latest technology was never designed to provide for anything other than short-range connectivity and communications. And, this short-range limitation is actually a benefit that was intentionally designed into the specifications.

The first benefit of the short-range design of its networking is that this factor limits the possibility of interference from devices belonging to others who are in close proximity. This keeps others from connecting with your devices and is a form of basic security intended to protect your devices and your data.

Another benefit of limiting the range of networking devices is that less power is required for the transmission over shorter distances. This in turn means that you can enjoy longer battery life, and since the majority of its enabled products are powered by battery, this is an important feature for most users.

There are a multitude of electronic devices that use Bluetooth wireless networking standards, such as: the Bluetooth wireless PDA, the Bluetooth wireless phone and the Bluetooth wireless headset than works in conjunction with them, the Bluetooth wireless printer, the Bluetooth wireless stereo headset, just to mention a few. Bluetooth technology is increasingly in demand in a wider range of products and manufacturers are working hard to satisfy this demand with more Bluetooth enabled electronic devices.

Educate yourself further about bluetooth wireless networking from Mike Selvon articles portal. Your feedback is valued and appreciated at our bluetooth wireless technology blog where a free audio gift awaits you.

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If you’ve got a wireless network for your computers already, well, you might get a bit excited about what I’m going to say next. How would you feel if your PDA, your mobile phone, your mp3 player and almost everything else you connect to your computer could be wireless too? You’d like that? Well, it’s already a reality and has been for some time now.

Bluetooth is wireless and automatic, and has a number of interesting features that can simplify our daily lives. Bluetooth is a standard developed by a group of electronics manufacturers that allows any sort of electronic equipment — from computers and cell phones to keyboards and headphones — to make its own connections, without wires, cables or any direct action from a user. Read on…

Personal Area Network.

Using wireless networking with your personal gadgets is often called PAN, which stands for Personal Area Network. The idea is that, in the future, we’ll all have laptop computers with their batteries charged and no more need to connect any wires to them at all — you just place your Bluetooth device near the computer, and the computer sees it and can use it straightaway.

Bluetooth has been around and in-use since 1999, and it’s only getting more popular. It was designed to be secure, low cost, and easy to use from day one.

There are two classes of Bluetooth that are in popular use: class 1 and class 2. Class 2 is the most common and cheaper standard, allowing you to use a device that is up to 10 metres (32 feet) away. Class 1 is rarer, but you can still find devices that use it easily enough, and it has ten times the range: 100 metres or 320 feet.

How Does It Work?

Bluetooth is more flexible than 802.11 wireless networking, in exchange for the shorter range. Essentially, a Bluetooth-enabled computer has one Bluetooth receiver installed in it, and this receiver can then be used with up to 7 nearby Bluetooth devices. On the other end, wireless devices do not need to have Bluetooth installed if they support it — it is already integrated.

Like 802.11, Bluetooth works by using radio signals to create bandwidth. It is not, though, the same thing as an old-style wireless mouse or keyboard, which required a receiver to be plugged into one of your computers’ ports, and didn’t have range or stability anywhere near that of Bluetooth.

Many computers now come with built in Bluetooth, especially Apple Macs. If you want to add Bluetooth to a computer that doesn’t come with it pre-installed, you should probably use a USB to Bluetooth adapter, although internal Bluetooth devices to install in your computer are available. If you have a laptop and a spare PCMCIA slot, you can get Bluetooth cards for that too.

What Can You Do With Bluetooth?

Mobile phones with Bluetooth are very popular, and so are PDAs — the instant synchronisation of addresses and calendars to a computer is a useful feature. Other than that, almost anything that would usually use USB can be done using Bluetooth, including digital cameras, mp3 players, printers, and even mice and keyboards. If you take a look through the comprehensive list of Bluetooth ‘profiles’ (kinds of devices that could, in theory, be Bluetooth enabled), it includes cordless phones, faxes, headsets, and even video.

Basically, more than anything, Bluetooth is a replacement for USB: some say that while 802.11 wireless networking is wireless Ethernet, Bluetooth is wireless USB.

Not Just for Computers.

Part of the power of Bluetooth is that it isn’t just used to connect things to computers — it can be used to connect almost anything to anything else, if both things are Bluetooth-enabled and recognise each other.

Mobile phones, in particular, take advantage of this. Hands-free headsets often use Bluetooth to communicate with the phone. Some cars, for example, now have on-board computers that will connect with a Bluetooth phone and allow you to make hands-free calls, regardless of where the phone is in the car (even if you’ve left it in your bag in the trunk!)

On top of that, of course, Bluetooth devices can communicate with each other. This has led to some people sending messages from their Bluetooth PDAs to others in close range — not an especially useful feature, but quite fun. This is called ‘bluejacking’, and the first recorded instance of it was a man who sent a Bluetooth message to another man’s Nokia phone while they were in a bank together. What did the message say? ‘Buy Ericsson’.

Since then, it has become possible to send images by bluejacking, and it is widely believed to be the newest advertising medium — yes, it lets billboards send messages to your phone, a practice known as ‘bluecasting’. Whether you think that’s cool or annoying, of course, is your choice.

Written by Jason Keno of DetectiveAgents.com
Private Investigation and PC Security Software.

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To enable most of the features on your phone you need to connect it to your computer. Most phones now come with all the necessary accessories to connect your phone and computer. Most mobile phones today have a feature called Bluetooth. This feature enables you to wirelessly connect your phone to your computer. Therefore you don’t need any wires to connect. Another way to connect the phone is through a data cable which usually plugs into your phone and the computer’s USB port. This cable sometimes also recharges your phone while plugged in.

To properly connect the phone you also require the appropriate software. Most phone companies such as Nokia, Sony Ericsson, Motorola and Samsung have the appropriate software on their website. You simply need to download the software and connect your phone via the data cable or the Bluetooth adaptor.

The software allows you to transfer files from your mobile phone to your computer. This includes transferring ring tones, MP3s, videos and pictures. By transferring the MP3s you can listen to music and set your own ring tone to distinguish your phone from everyone else’s mobile. You can set the pictures as wall papers and some of these phones allow you to even watch movies on them. You can also transfer the pictures you took with your phone onto your computer. The software also allow you to update your phone book and save it to prevent you from losing your contacts if your phone happens to delete them.

Stuffaccess.co.uk is a UK online retailer that specializes in the sales of Auto, Mobile Phone and Computer Accessories. They carry a wide variety of quality products, including Data Cables & Bluetooth Adaptors

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If you drive a BMW 3 Series, 5 Series or X-5 vehicle built between 2002 and 2006 and you find yourself needing to use a cell phone while driving, you must have a BMW Bluetooth upgrade module today. Recent tragic and near-tragic events have demonstrated that attempting to use a cell phone while driving is unsafe, posing a potentially deadly hazard to yourself and others. Meanwhile, growing numbers of states and cities are passing legislation making it illegal to use a cell phone while driving. By installing a BMW Bluetooth upgrade module, you’ll be able to comply with these new laws while using your cell phone with greater safety.

How Bluetooth Works

It is unlikely that there is anyone today who has not encountered, used, or at least heard of Bluetooth technology. What most people do know is that Bluetooth is a wireless technology that allows people to use a mouse and keyboard with the personal computers without the spaghetti-like tangle of cords.

Bluetooth is indeed this, but it is much more. It is actually a protocol, using low-bandwidth radio waves, that allows all kinds of digital devices to “talk” to each other. Musicians may remember MIDI (Musical Instrument Digital Interface), an industry standard that allows a wide variety of musical instruments to communicate and be played by a single person. What MIDI did for music, Bluetooth has done for computers, cell phones, digital cameras, and even game consoles!

Integrating Bluetooth With Your BMW

Getting back to the subject at hand, the BMW Bluetooth upgrade module will allow you to update your vehicle by fully integrating your cell phone into your BMW’s sound system. Using the car’s OEM radio and speakers, you will be able to receive incoming calls without ever having to physically reach for your cell phone. The BMW Bluetooth upgrade module even mutes your radio programming automatically when an incoming phone call is detected.

You’ll also be able to make outgoing calls using the buttons on your steering wheel and voice command. Not all cell phones are supported, but you’ll still be able to take advantage and enjoy the safety of being able to use your cell phone without looking away from the road or removing your hands from the steering wheel.

It’s Easy and Inexpensive

The BMW Bluetooth upgrade module is an affordable way to bring your car’s capabilities up-to-date, and the specific instructions that are included takes the mystery out of installation. Each BMW Bluetooth upgrade module is model-specific and based on original equipment manufacturer parts. It’s virtually “plug and play.”

With just a few pieces of information about your vehicle a reputable audio installer, can have you set up with the correct BMW Bluetooth upgrade module in no time.

Audio sound system expert Wayne Hemrick explains how the BMW Bluetooth Upgrade Module integrates with your cell phone. The BMW Bluetooth Upgrade Module allows you to update your vehicle by fully integrating your cell phone into your BMW’s sound system. For those new to BMW Bluetooth technology, Wayne discusses it’s history and uses.

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Bluetooth is a wireless communication protocol that provides a method of wirelessly exchanging data between bluetooth enabled devices. Unlike Wi-Fi which requires more power to operate and a separate configuration for each device, Bluetooth requires low power consumption, is relatively simple to use, and is designed for use in a much smaller area. A network of devices formed around Bluetooth is known as a PAN, or Personal Area Network.

While the technology has been around for over ten years and its use has steadily grown, still relatively few take full advantage of the many capabilities it presents. One excellent use of Bluetooth technology for the consumer is in the home office.

The conversion of a typical home office set up to wireless technology is fairly simple and straightforward. It is not required to have any programming skills or advanced computer skills in order to make it work.

In converting your home office to Bluetooth wireless, the first order of business is acquiring an adapter for your computer. This is a small device which plugs into the USB port of your computer and will allow your computer to communicate with Bluetooth components. Many of these adapters (or dongles) are similar in size to the popular USB flash drives. The adapter becomes the “master” and is capable of communicating with up to seven Bluetooth enabled devices. They are manufactured by many well known companies in the wireless field, such as D-link and Linksys, and are readily available.

Moving on, you may then want to consider a wireless mouse and keyboard. These devices must be purchased with Bluetooth technology pre-installed (there are no converters available for these components). There are a considerable number on the market and most work basically the same. Your choice should be one of personal preference and as these are separate devices it is not necessary to replace both. Several of the more popular models are made by Logitech and Microsoft.

Next step is the printer. While there are several newer printers on the market that are bluetooth enabled, many opt for a printer adapter which will do the same job. If you are in the market for a new printer, it makes sense to buy one that is already Bluetooth capable. If not, adapters are readily available for most printers. They are similar to the computer adapter in that they plug into the printers USB port. There are also several models available which will utilize the parallel port for older printers.

Congratulations – you have just set up your Personal Area Network. However, no more hassling with wires and cables is just the beginning. And this is where the real beauty and functionality of Bluetooth lies. You now have a PAN that will work well with any Bluetooth enabled device. Upload and download data from your PDA without wires. Wirelessly upload and print photos from a Bluetooth enabled digital camera. Print documents from your laptop with no cables. If you enjoy music while you work, Bluetooth enabled stereo headphones are available.

It is great technology with endless possibilities for both productivity and enjoyment.

Visit our web site at http://www.bluetoothtek.com Bluetooth Wireless Technology for more information on the benefits of bluetooth wireless for work and play.

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